Regenerative Energie

Biogas

Biomasse

Erneuerbare allgemein

Energieeinsparung

Erdwärme

Grünes Geld

Klimaschutz

Kraft-Wärme-Kopplung

Meeresenergie

Mobilität

Photovoltaik

Solarthermie

Wärmepumpen

Wasserkraft

Windenergie

content-Partner

Enticing Consumers to Avoid Waste - Digital and Analogue Ways of Raising their Awareness

The top priority of waste management in accordance with the Austrian Waste Management Act is waste prevention (§ 1 (2) AWG), which takes place largely outside the waste regime. Still, it is a prime task of waste management authorities to encourage the actual actor, producers of goods and products and consumers, to engage in waste prevention.

Waste prevention is a top priority of waste management. It takes mainly place outside the waste regime, although it is a duty of waste management authorities. They have to encourage producers of products and goods to engage in waste prevention. Still, in official documents strategies directed at waste prevention at the consumer level are either very generic or at a very operational level. This paper argues that a change of actions at consumers’ level cannot be achieved by applying a 'one-kindserves-all� strategy of measures but rather has to be tailored appropriately to the consumers’ level of experience. Consumers who have not yet become acquainted with an issue need to be approached by other measures than those who have already nearly reached the tipping point of changing their way of acting. We build on concepts taken from attitudes’ research, sustainable education and from marketing to devise an MA-AIDA (Modification of Acting - Attention, Interest, Desire, Action) Model to define measures aiming at the particular consumers’ needs. We use cases and examples taken from secondary research and from our own action research experience to fill the model with respective examples.

Copyright:	© Lehrstuhl für Abfallverwertungstechnik und Abfallwirtschaft der Montanuniversität Leoben
Quelle:	Recy & Depotech 2018 (November 2018)
Seiten:	8
Preis:	€ 4,00
Autor:	Prof. Ulrike Gelbmann Martina Zimek
	Diesen Fachartikel kaufen... (nach Kauf erscheint Ihr Warenkorb oben links)
	Artikel weiterempfehlen
	Artikel nach Login kommentieren

---